It Should Have Been Impossible

It Should Have Been Impossible

January 3, 2020

In late 2015, as The National WWII Museum was putting the finishing touches on Road To Tokyo: Pacific Theater Galleries, a major new exhibition designed to bring visitors inside the story of how the war was won from Pearl Harbor to Hiroshima. In the six months months leading up to the grand opening I led the Museum marketing team and agency partners at Peter Mayer on research, strategic planning, media placements, and creative development for the campaign, an extension of the Movie Poster campaign launched in 2013.

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When the World is Running Down, You Make the Best of What’s Still Around

Liberal democracy is unraveling before our eyes. Between the obliteration of the British economy, the brazen criminality of our elected leaders on both sides of the aisle, or endless violence executed by multiple states (Israel and Russia, I’m looking at you)—the crises engulfing governments, markets, financial institutions, and business are not fleeting phenomena. These issues… Read

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December 3, 2024
Deterritorialize Yourself

Applying the Rhizomatic Principles of Deleuze and Guattari to Everyday Work and Action Gilles Deleuze and Félix Guattari’s seminal texts, Anti-Oedipus and A Thousand Plateaus (Mille Plateaux), offer a provocative and radical departure from traditional Western philosophy. These works challenge established structures of thought, proposing a new way of seeing the world that resists hierarchical… Read

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September 29, 2024
Becoming Formless

In Robert Greene’s seminal book for corporate psychopaths, The 48 Laws of Power, the 48th Law is “Assume Formlessness.” Greene’s law suggests that adopting a fluid and ever-changing state makes it more challenging for others to grasp or control you. In a state of formlessness, you are constantly shifting, hard to pin down, and difficult… Read

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September 3, 2024