In June 2017, The National WWII Museum opened Arsenal of Democracy, a new permanent exhibition examining the Home Front during World War II. To amplify the exhibit’s effect on visitation we extended the Movie Poster campaign.
Insights proved that our primary audience may not have an overt tie to World War II; so, we needed to tell a dramatic, visual story about how the sacrifices made over 75 years ago helped to turn the tide of the war. This campaign, “Arsenal of Democracy,” gives tourists a glimpse into an immersive exhibit where visitors can feel, touch and learn – firsthand – how the home front helped win World War II.
Results
- 107% of visitation goals achieved
- 110% of revenue goals achieved through the first 10 months
- Continued momentum driving record-breaking museum attendance
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