PROJECTS

The Challenge The National WWII Museum tells the story of the American experience in World War II. It offers stories of heroism, human tragedies, voices of liberation, and explores the responsibilities of victory. Over the course of its young life it has expanded its campus to a magnificent, contemporary state-of-the-art national Museum. In 2016 I […] Read

The Concept Early on in the master planning process, The National WWII Museum began to envision how it might engage younger visitors, grow awareness, and engender national support. The findings showed conclusively that the way to accomplish both of these goals was by integrating immersive media experiences within the fabric of the Museum to bring […] Read

In June 2017, The National WWII Museum opened Arsenal of Democracy, a new permanent exhibition examining the Home Front during World War II. To amplify the exhibit’s effect on visitation we extended the Movie Poster campaign. Insights proved that our primary audience may not have an overt tie to World War II; so, we needed […] Read

In late 2015, as The National WWII Museum was putting the finishing touches on Road To Tokyo: Pacific Theater Galleries, a major new exhibition designed to bring visitors inside the story of how the war was won from Pearl Harbor to Hiroshima.  In the six months months leading up to the grand opening I led the Museum marketing team and agency […] Read

For The National WWII Museum’s 2015 Annual Report we worked with Constance to design a special editorial theme around the Museum’s 15th anniversary called 15 Stories. We featured 15 of the best stories from the Museum’s collection of over 10,000 oral histories throughout the book. We also built an accompanying website, 15stories.org, to highlight the […] Read

In 2015 I helped longtime collaborators and friends DNO launch a new Journal section of their website. The Journal section was a spark that led to a content strategy focused on the unique lifestyle of New Orleans, profiles of New Orleans artists and creators, and of course to highlight their excellent products. Like most of […] Read

In late 2014, the Museum was putting the finishing touches on Road to Berlin: European Theater Galleries, a major new exhibition designed to bring visitors inside the story of how the war was won.  In the six months months leading up to the grand opening I lead the Museum marketing team and agency partners at Peter Mayer on research, strategic planning, media […] Read

In early 2011 I collaborated on the concept, design, and buildout of DNO’s first retail outlet at the corner of First and Magazine in the heart of the historic Garden District. Almost ten years later the design has stood the test of time and has been lovingly cultivated and grown by the talented team of […] Read

Dept of Changes was a vintage New Orleans menswear concern I ran from late 2010-2012. At the time I had just started dressing better for work and I used my love for thrift and flea market shopping to find unique pieces. As I really became addicted to hunting the good stuff I began to unearth […] Read